Striving for Excellence: The Unyielding Standards of the Honda President’s Award
Achieving the Honda President’s Award is a testament to a dealership’s unwavering commitment to excellence. This prestigious accolade is reserved for those who meet a rigorous set of criteria, underscoring the award’s exclusivity. For instance, dealerships must achieve 100% of their New Vehicle Sales (NVS) objective, maintain a Retail Sales Effectiveness (RSE) that is average or above, and ensure a Honda Certified Pre-Owned Vehicles (HCPV) to new vehicle sales ratio of at least “.22:1″, among other stringent requirements. Such benchmarks highlight the award’s demand for nothing less than perfection in every facet of dealership operations.
This all-or-nothing approach ensures that the award remains a symbol of unparalleled excellence within the Honda dealership community. It’s a clear message that achieving and maintaining high standards is not just encouraged but expected to be consistent across all areas of business. Every section of the business, from sales to service and beyond, must demonstrate exceptional performance that goes above and beyond what is typically expected.
This holistic excellence ensures that winning dealerships provide an unmatched customer experience, reinforcing Honda’s reputation for quality and customer satisfaction. The award, therefore, is not just a reflection of a dealership’s commitment to excellence but also a testament to its ability to consistently exceed the high standards set forth by Honda.
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